All About Health
What is All About Health ?
In 2009 AAH partnered with the Patients Association to research just how aware consumers were of the benefits of their local pharmacy. The results made sobering reading with 46% of people not consulting their pharmacist for health advice and 55% delaying seeing their GP due to difficulties getting an appointment.
In response, AAH has launched All About Health, a national consumer marketing campaign to promote health awareness and encourage people to visit pharmacy. In the first few weeks the campaign featured across trade and consumer magazines including C+D, Pharmacy Journal, Red, FHM, Yours, Top Sante and Metro generating over 3 million viewings of the campaign. And the initiative continues to go from strength to strength with over 500 AAH customers already benefiting from year round professional marketing tools:
- Participation in a national marketing campaign
- High profile online marketing support
- Year round POS to make the most of patients in pharmacy
Involvement is simple with little demand on resource from each member pharmacy. Simply ask your business manager for more information.
"The market has shown us that there is a need for a new campaign and we have been quick to react. It will be highly visible and unlike anything else in the profession thereby ensuring that even the smallest and most remote pharmacy can market themselves effectively. It is aligned with both pharmacy and patient needs and we have taken a holistic approach incorporating free national healthchecks and a strong on-line presence – part of AAH’s commitment to support our customers all year round."
Mark James
Benefits to me and my pharmacy
All About Health will ensure community pharmacy has access to a professional consumer marketing tool and web presence so that you have the opportunity to compete in today’s marketplace. Benefits of becoming an All About Health member include:
- Being part of a national campaign to generate awareness of pharmacy
- Free national health check to generate interest in what you can do as a pharmacy
- Pharmacy locator to not only raise consumer awareness but also drive people through your door
- High profile online promotion linking your web site in with the national campaign
- Own pharmacy web site if you don’t already have one which can be set up within weeks
- Point of Sale year round to make more of people coming through your door
To get involved simply ask your business manager for more information.
Testimonials
"The Patients Association is pleased to support this innovative initiative. It is clear that we will only successfully address the nation’s health issues if people have the information they need in a way which is easily accessible and which can then, where appropriate, enable them to seek the kind of professional advice which community pharmacists can offer.
All About Health goes beyond merely marketing health messages or providing information: it provides a healthcare pathway which should strengthen the link between patients and community pharmacies. That can only be a good thing."
Katherine Murphy, director of the Patients Association
"Brilliant concept."
Pharmacy Business
"Community pharmacists have so much to offer. We have known this for many years, but the time is now ripe to support pharmacists in achieving theirs’ and the NHS’s healthcare goals; and that must be by promoting these services to this largely untapped audience."
Ajit Malhi, All About Health Pharmacist